Humanitarian action: Amplifying voices through digital platforms


It is August in Nigeria, the rainy season. The Borno camp has pools of water scattered around and children are kicking at the water. Their laughter ripples through the air. Community volunteers and mobilizers are seated under a tent next to the camp clinic. Their phones are out as they wait to voice their experiences using short message service (SMS) – text messaging – to exchange information with UNICEF and partners and sending and receiving messages through U-Report. The first person to speak is a father of two and an active community volunteer for U-Report. He shows his phone and says, “This programme helps me get involved with the clinic. I made sure my wife, when she was pregnant, made all her visits. When the latrines were filled up, I reported it on text, and a couple of days later it was fixed. That’s when I know more people need to join”. Everyone claps for him, he peers at the group, and continues “Yes, we should all join because through this texting, we can make our community better”. Everyone cheers again. It sounds ideal, it sounds like there is a solution. Yet, it is far from the truth. We are only at the beginning.

UNICEF over the years has increasingly invested in exploring the use of information communication technologies across all work areas. Investments in digital tools like U-Report, a global messaging platform, has yielded results with the platform now boasting over 12 million (and growing) U-Reporters in 75 countries with a new user signing up every five seconds. As U-Report continues to evolve in technical sophistication, so does its ability to be leveraged for a more coherent approach to information sharing and collecting, influencing and measuring social and behavioral change and using people-led information for humanitarian decision-making processes and adherence to systems of accountability. 

In 2018 a team of UNICEF collaborators piloted U-Report to support humanitarian efforts in North-East Nigeria’s protracted crisis. In areas across the three north-eastern states where the programme was piloted, internally displaced people connected through mobile phones were reached. U-Report would act as a platform for a two-way dialogue on their current needs. The goal was to stretch as far as telecommunications connectivity would reach people and to remove the burdens of SMS costs to the users and complement the use of a physical feedback box, one of the traditional ways of engaging with the affected population. If people could text, the assumption was that they would be more open and more frank in their feedback and expression. The feedback from affected communities was meant to directly shape ‘how’ humanitarian actors respond, and in the process, commit to closing that feedback loop by communicating with communities on what could or could not be done. The aim was to keep dialogue open, with affected peoples leading the way, and humanitarian actors being held accountable for our commitments to those affected.

A woman talking to camera
© UNICEF/WurieU-Reporter women participants’ focus group discussion in Adamawa, North-East Nigeria.

In Adamawa, one of the U-Report pilot states, 30 women gather at the center of the hospital’s courtyard. This time it is hot, and the sun is unrelenting. The canopy acts as a shade and everyone is chatting. No men in sight, and the women relax their scarves. A young woman speaks first: “The last message I received about violence really spoke to me. I responded to the text saying that, YES, violence is increasing in our community and I want to do something about it. I want everyone to do something about it. It isn’t safe for our children, for us”. Others begin to echo similar sentiments. A young mother, lifting her baby stands up and says, “For me, the information helps me be a better mother. I started boiling my water before giving it to my children. Now, we do it all the time for everyone. But also, I share with other mothers who don’t have phones or don’t know about this programme. I just share what I know has worked for me, what is important”. The others around her nod in agreement. What follow are hours of discussion about all the issues that matter to them, from information that directly influences their behavior to structural issues like high levels of violence against girls and women. The women are articulate about the actions needed from them, what is needed from community leaders, from humanitarian actors – from everyone. They are defining the way forward.

Two years since launching U-Report in North-East Nigeria, many lessons were learned, and components of the model deployed in 10 other countries including Indonesia, Mozambique, Malawi, Zimbabwe and Bangladesh. 

Setting up reporting channels isn’t enough – the reporting tool must make sense for affected communities

U-Report was rapidly deployed to share life-saving information and solicit feedback during the 2018–19 earthquake and tsunami crisis in Indonesia. U-Report was also redesigned to track water distribution points in Palu. Packages with QR sticker codes were distributed to enable communities to provide feedback on the resources received. Although there was low use of the stickers, a key lesson learned was the need to better engage communities on reporting channels by working more intimately with local actors and community mobilizers.

A man and a woman on a bicycle
© UNICEF/Mozambique/2018/NazerRagia Amade (19) and Gerson do Rosário (24) heard about SMS BIZ from friends and decided they wanted to volunteer so they applied to become counselors. “It’s something we do with love and patience. It’s not easy and it can be difficult but we are learning every day,” said Ragia and Gerson.

Transformation hinges on trust; this means closing the feedback loop

Incoming feedback from U-Report users in North-East Nigeria is taken with a determination for actionable change and to shape the ongoing humanitarian response. In Adamawa state, when the only primary healthcare center in a small community was closed due to poor conditions, concerned community members reported it. The incoming reports were collated and shared with government officials and partners. This resulted in the Government putting adequate measures to rehabilitate the facility in place. When reports and complaints are received, they are referred for action through U-Report’s case management tool. A case is not closed until it is actioned and can be reported back to those raising the issue. This is crucial for trust building; people need to see how their voices are bringing about action and holding both government and humanitarian actors to account.

Bridging the digital and non-digital worlds requires deliberate investment

During Cyclone Idai in Mozambique, Malawi and Zimbabwe, U-Report was used to rapidly disseminate lifesaving information and incoming data from U-Report was used to inform government response.

In Mozambique, social mobilizers were given seven questions to ask affected communities through a face-to-face engagement. Responses were then uploaded to U-Report, collated, analyzed and shared with UNICEF partners to support a coordinated inter-agency response.  This approach helped reach some of the more vulnerable populations within the affected communities. This type of engagement, however, comes with limitations as proper input of information from communities and people’s willingness to respond to questions proved challenging. It is time to understand and find solutions to address the digital divide. It is time to act on bridging the divide which includes recognizing that both analog and digital as standalone solutions aren’t enough. Here lies a real opportunity to compliment the use of multiple platforms to ensure our activities are context relevant and locally driven.

A young person in a 'U-Report' top
© UNICEF/WurieA U-Report community leader in Bono Camp, Maiduguri, North-East Nigeria.

Investing in preparedness is important for a strong people-centered response

Bangladesh is a good example of identifying areas to support government-led disaster preparedness programming. Assessments made after cyclone Fani highlighted the need to invest in preparedness processes, clearly indicating that U-Report could support government efforts through its real-time capability (speed) as well as its integration across all major social media platforms.

Looking ahead, it becomes increasingly clear that we should deepen our commitment to responsibly share power with the communities we, humanitarian actors, serve. This means we must continue to invest in strengthening the linkages between digital and analog community engagement. We must continue to interrogate and invest in building more holistic and integrated systems for continued dialogue between affected communities and humanitarian actors. Where SMS cannot go, how do we ensure that face-to-face engagement, radio and other traditional methods of information dissemination, communication and possibly community engagement processes, feed into a data system that can inform action and responsive programmes. When we cannot reach women and girls, and other marginalized populations, how do we innovate and invest in digital (and non-digital) platforms that are inclusive and safe for women and girls. The questions are many, and so are the opportunities.

Read the case studies on U-Report’s people-centred approach amplifying voices in NigeriaUganda, ZimbabweBangladeshMalawi and Mozambique.


Fatou Wurie is Emergency Specialist, Digital Engagement, UNICEF, Geneva.

Miriam Obibi is Programme Specialist, U-Report, UNICEF, Abuja.

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  1. This project have to be translated into significant improvement in the lives of Young people.