How can we positively impact the self-perception of millions of adolescents in Brazil? I confess that Dove’s call for proposals aimed at strengthening adolescents’ self-esteem and body confidence as part of the Skills4Girls initiative gave me butterflies. The challenge seemed harder considering my country’s racial and ethnic diversity, regional nuances, structural racism, and centuries of unequal gender norms that demand perfect, unattainable bodies, especially for girls. What strategy could ensure effectiveness and scale? The initial thought of providing materials for teachers to address the issue at schools had to be replaced considering our decentralized education system, which would require negotiations … Continue reading Breaking gender stereotypes through social media